You make the cookies you always make. Same recipe, same oven, same bag of flour. One batch spreads into thin crisps, the next comes out cakey and pale. Nothing changed, except that it did.
Almost always, it is the flour.
A cup of flour is a range, not a number
Flour is mostly air. The particles are fine enough to sit loosely with gaps between them, and anything that presses those gaps out puts more flour in the same cup. Three common ways of filling a measuring cup produce three noticeably different weights:
- Sifted, then spooned in, about 106 g. Sifting forces air between the particles. The cup looks full and is holding about 12% less flour than a recipe expects.
- Fluffed, spooned and levelled, 120 g. The method behind the figures on this site and the one most American recipes assume.
- Scooped straight from the bag, up to 150 g. Pushing the cup into the flour compresses whatever is ahead of it.
That is a 44 gram spread on a single cup, from the same flour, using the same measuring cup.
What that does to a four-cup recipe
A cookie recipe calling for four cups of flour is written around roughly 480 g. Scoop rather than spoon and you have added about 120 g, a whole extra cup of flour that nobody put in the recipe.
Flour is what absorbs the liquid and the fat. Add a quarter more of it and the dough has less free butter to spread with, so the cookies hold their shape instead of flattening, and they dry faster in the oven. That is the cakey, pale batch. Go the other way and there is not enough structure, so they spread thin and crisp at the edges.
You did not change the recipe. You changed how you filled a cup.
Why this does not happen with sugar
Granulated sugar crystals are hard and uniform, so they pack much the same way every time. Butter is sold by weight and does not compress. Liquids cannot be packed at all. This is why a cup of sugar is a dependable 198 g and a cup of butter a dependable 227 g, while a cup of flour needs a paragraph of explanation.
Cocoa powder and powdered sugar behave like flour for the same reason. If a recipe leans on either, the same problem applies.
Two ways to fix it
Weigh the flour. A scale removes the variable completely. It also means one bowl instead of a bowl and a set of cups.
Or standardise how you fill the cup. Stir the flour in its container. Spoon it into the cup without pressing. Level the top with a straight edge. Never tap or shake the cup to settle it. Done the same way each time, cups are repeatable even if they are not precise, and repeatable is most of what you need.
If you want the exact figures, the flour conversion page has the full chart, and this section covers why some sites publish 125 g per cup instead of 120 g.